Marketing Your Home

To ease the seller’s burden Mathews & Co. Realty has shifted much of the work of preparing to sell from you, the seller, to ourselves. Our teams of specialists (stagers, handymen, inspectors, and our marketing team) are dedicated exclusively to assisting you through the process of selling your home. Below is our action plan of complimentary and recommended services.



Escrow

Escrow is the “clearing house” which ensures all parties follow the terms and timeframes of the contract. Escrow also receives, holds, and distributes all funds associated with your transaction. We will open escrow with one of our title and escrow affiliates on your behalf.

Pre-Title Commitment

We will order (at no cost to you) a pre-title commitment to reduce your risk of any title problems at closing.

Pest Inspection Commitment

To assist in the creation of a smooth transaction, we find that it’s best to know what to expect BEFORE we get into contract. A pest inspection will help minimize the unexpected as it pertains to your home.

Staging

Statistics show that staged homes may sell faster and possibly for a higher price. Always wanting to put our best foot forward, we present your home in its best light through our complimentary staging assessment on us, no cost to you!

Pricing

We will assist you with pricing your home based on a competitive market analysis. This will help you to set the best price on your home so that it will sell within your time frame.

Yard Sign/Coming Soon Signs

The yard sign is crucial to drawing in potential buyers. We will place one of our illustrious yard signs on your property to help draw in prospective buyers prior to it being listed (coming soon) and after it is listed.

Professional Photos

Using TourFactory, one of the most powerful industry marketing tools, we will have your home professionally photographed and videotaped to be used in marketing your home in print and online media, syndicating to major real estate portals.

Full Color Flyer

Flyers are a quick way to simultaneously provide details and imagery about your property. We will create and print flyers for distribution around your neighborhood, place them in the flyer box on the yard sign (weather permitting), mail out to our client database, for online use in social media formats, and more!

Flyer Box (weather permitting)

We will place a flyer box on the yard sign. We will provide you with extra flyers to refill the box, and to share with your family and friends.

Lock Box

The more convenient a home is to show, the faster a buyer can make a decision. We will place a lock box on your property to increase showings and provide you with the security of knowing who has shown your home.

Multiple Listing Service (MLS)

We will enter your home’s information into the MLS, giving your home exposure to over 12,000 REALTOR’s in the Sacramento and in the new Quattro system giving your home exposure to thousands of Bay Area agents and the surrounding region counties.



Internet

Because we are under the REALTOR® designation, your home’s information will automatically be entered on REALTOR.com, the nation’s largest real estate web site reaching millions of online viewers.

Direct Email (EBlast) to REALTORS®

Through an online service, we will email your home’s “Just Listed” information to more than 4,000 REALTORS® in your home’s market.

Mail to Neighbors

We will mail a “Just Listed” postcard to 200 neighbors closest to your home.

Market to our Company Client Database

Our best clients are repeat customers. To that regard, our golden goose is our ever increasing client database. All referrals and closed escrow clients are entered into this database and they are marketed to at a minimum of a monthly basis. Postcards and emails about your listing will go out to them in an effort to garner even more potential buyer interest!

Counter Display

We will prepare an informational notebook containing most things a buyer will want to know – survey, school information, utilities, homeowner’s association information, pre-inspection information, contract, etc. This information will give buyer’s the confidence to write a contract.

Buyer/Seller Feedback Survey

As part of the counter display, we will have a survey card for REALTORS® and their buyers to fill out and give us feedback on their showing of your home. They will leave the cards in a bowl on the counter so you can review their comments. I will offer a drawing for a gift as an incentive for them to fill out the survey card.

Transaction Management

Our full-time transaction managers will manage the details of your transaction to ensure that your transaction is executed properly, and closes on time so that you can move on time. Over 90% of our contracts close on or before the date written in the contract compared to an industry average of less than 50%.

Weekly Contact

You’ll receive a weekly seller’s report

Post-Closing Services

Once your transaction has closed, we will provide you with all of the document history of your transaction history on a convenient USB drive and provide you with access to an online cloud storage which will house the information for years to come.